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If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options ...
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Die Marketing-Matrix stellt erstmals das hochklomplexe und vernetzte Marketing-Umfeld leicht nachvollziehbar grafisch dar. Marketing Management Workflow baut auf den bewährten Elementen Marketing-Analyse, Marketing-Strategie und Marketing-Mix auf ...
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Der Wettbewerb im professionellen Dienstleistungsmarkt wird immer intensiver. Gleichzeitig wächst das Interesse der Praktiker an einem Marketing, das mit berufsrechtlichen und -ethischen Grundsätzen zu vereinbaren ist. Die Forschung hat dieser ...