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If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options ...
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Die Marketing-Matrix stellt erstmals das hochklomplexe und vernetzte Marketing-Umfeld leicht nachvollziehbar grafisch dar. Marketing Management Workflow baut auf den bewährten Elementen Marketing-Analyse, Marketing-Strategie und Marketing-Mix auf ...
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Zero-Budget-Marketing-ROI-Based-Marketing-Guide-for-Entrepreneurs

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Persuasive-Marketing-The-use-of-NLP-in-Marketing-Advertising

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Marketing-Analytics-A-Practical-Guide-to-Real-Marketing-Science

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Marketing-als-elementarer-Faktor-im-Unternehmen-Schwerpunkt-Ost-Marketing

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Oft wird Marketing mit Werbung verwechselt. Dabei umfasst es vielmehr als nur die sichtbaren Tätigkeiten Werbung und Vertrieb. Marketing in all seinen Ausprägungen ist sowohl Unternehmensfunktion als auch ein umfassendes Konzept, dass den Kunden in ...
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Der Wettbewerb im professionellen Dienstleistungsmarkt wird immer intensiver. Gleichzeitig wächst das Interesse der Praktiker an einem Marketing, das mit berufsrechtlichen und -ethischen Grundsätzen zu vereinbaren ist. Die Forschung hat dieser ...